Workplace, Facebook’s enterprise collaboration offering, got a variety of new features this week designed to strengthen the platform and help users better collaborate during the ongoing pandemic.

As for Workplace, Facebook said the app now has more than 5 million paid users – with 2 million added since October 2019. That pace of growth is in line with reports from other collaboration and videoconferencing companies, which have rapidly gained new users this year during the COVID-19 outbreak.

Launched in late 2016, Workplace offers companies a collaboration platform that mirrors many of the features offered by Facebook, including groups, a news feed and live video capabilities – repurposed to fit the needs of business users. This week’s announcements focused on improving how users can collaborate via video through integrations with Facebook’s Portal and Oculus features.

Continued growth among collaborative tool makers is likely to continue, according to Angela Ashenden, principal analyst at CCS Insight. Even as some workers return to the office, she said, social distancing will remain a top priority, requiring many to continue to work from home.

“This is going to be the picture for the next couple of years most likely, so remote work will remain a major part of working life,” she said.

Julien Codorniou, vice president of Workplace, said that while the COVID-19 pandemic heated up demand for collaborative work platforms, he was still surprised by the number of companies that were caught off guard. Like Ashenden, he said enterprises have now recognized the importance of keping their employees “connected, informed, engaged and productive.”

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