Category: BM Tech

Top 5 Reasons to Budget for Search Engine Marketing

Choose The Best Digital Marketing Plan Presentation

Search Engine Marketing is one of the most cost effective and wide reaching forms of advertising today. This form of online marketing reaches huge markets while providing the ability to zone in on very specific targets. Promoting websites and products through SEM can be done very inexpensively relative to other forms of direct marketing such as TV and print. With more than 90% people using the internet to search, and over 70% online shopping, it is more imperative than ever to budget for SEM. Below are the top 5 reasons:

Consumers Shop Online

With the progression and improved security in e-commerce, consumers are exponentially buying online (approximately A� of internet users buy online). The expediency, copiousness of options, and plethora of information (particularly product reviews) available online, make it incredibly easy for consumers to …

Here is a typical story of how you may think yourself capable of something – only to discover (the hard way) that you had not thought of all eventualities. A guy I know paid a high price for over-estimating his own abilities in roofing – and here is the story. Please think about this, before you take on such a task yourself.

Roofing service gone wrong

My friend had a roof that needed a major overhaul. It was a clay tile roof – these are very common in my part of the world (Denmark) – and the tiles were starting to crumble due to their age and the often cold and wet climate they had been subjected to for 40-odd years. My friend made the decision to replace the tiles, and hired a roofer. He also rented scaffolding, which he put up himself, to save on the cost.

The roofer …

When someone is designing a website, it is important to keep search engine optimization in mind. There are a number of ways that using SEO website design methods can help set a site up for success and begin improving its search engine ranking from the day it is launched. Using this kind of web site design, webmasters can improve their Google image search ranking, set up content management systems that can improve indexing of SEO keyword content and build in social media sharing options.

Google Image Search Ranking

Something that a lot of website designers ignore is the ability to improve search engine rankings and increase traffic is through Google’s image search. They have recently begun to improve the way that the search engine indexes images, and having a high image search ranking can drive traffic. To ensure that a website shows up in image search results, it is important …